Beyond Counting There was a time when progress meant counting. Bottles recycled. Trees planted. Tons diverted. Every number felt like proof that we were changing the world. But somewhere between the spreadsheets and the slogans, the heartbeat of sustainability began to fade. Because counting ≠ caring. Because numbers without meaning are only decimals of intention. Les chiffres montrent le mouvement, mais pas le sens. Numbers show movement, not meaning. The Moment We Stopped t

The End of the Lone-Hero Era For years, sustainability stories celebrated the lone changemaker, the one company that “went green,” the...

Reframing the Narrative For years, the sustainability conversation has often carried a familiar bias: Europe sets the standards, Asia...

Rethinking Waste For decades, waste has been treated as the “end of the line.” Landfills, incinerators, and oceans were destinations...

Rethinking What Makes Luxury Valuable Luxury traditionally stood on craftsmanship, exclusivity, and brand heritage. Today, those pillars...

Some people choose materials based on trend. Others choose by price. I choose mine based on what they stand for , and who they honour....

Some people say, “It’s just a scrunchie.” But what if that scrunchie could carry 1 kilogram of dignity ? That’s what each piece from Loop...

When I first began designing Loop and Love , I assumed I’d be sourcing materials from all over the world. Europe seemed like the gold...

While visiting Paris , I was reminded not just of romance and beauty, but also of responsibility. It’s the city that gave birth to the...

The Map that Changed Everything In boardrooms, I’ve seen sustainability measured in tonnes, timelines, and taxonomies. But no supply...