C’est Vendredi · The Studio of Creative Sustainability ·

Where strategy, craft, culture, and experience meet.

A New Chapter Begins

After closing the Four Loops of Loop & Love, we arrive at a different kind of threshold, not an ending, but an unfolding.

Loop & Love was our way of exploring creation with our hands.

C’est Vendredi is our way of exploring creation with our mind.

One was a craft. This is the studio.

Parce que chaque idée commence par une vision.

Because every idea begins with a vision.

Where the loops ended, a wider horizon opens.

What C’est Vendredi Is

C’est Vendredi is not a blog. It is not a diary, nor a casual journal of days.

It is a creative-sustainability studio, a place where ideas are shaped, where perspectives meet, where culture and craft intersect, where strategy is expressed with beauty, and where personal worlds become shared ones.

It is a home for the hybrid identity:

a space where analytical thinking and creative intuition are allowed to coexist with ease.

In Chinese:

C’est Vendredi 是一种思维方式，一种生活方式，一种创意语言。

C’est Vendredi is a way of thinking, a way of living, a creative language.

A studio, not in the physical sense but in the philosophical one.

The Philosophy of Friday

Why Friday? Because Friday is a threshold, the soft border between work and rest, structure and freedom, thinking and feeling, purpose and pleasure.

Friday is where the mind loosens, where inspiration reappears, where ideas breathe again.

Vendredi, c’est le moment où le monde ralentit, et l’esprit s’ouvre.

Friday is the moment when the world slows, and the mind opens.

C’est Vendredi carries that energy:

clarity without pressure, depth without heaviness, and creativity without chaos.

It is the philosophy of slow intelligence, the elegance of thinking clearly and living intentionally.

The Four Directions of the Studio

C’est Vendredi is built on four creative-sustainability directions, not separate pillars,

but interconnected expressions of the same worldview.

Direction 1: Sustainability & Strategy (Consultation)

Where experience, expertise, and clarity meet.

Here we explore:

• responsible materials

• creative sustainability

• systems thinking

• brand strategy

• circular innovation

• impact frameworks

• design with purpose

This is where ideas turn into guidance, and guidance turns into value.

The future consulting arm lives here.

Direction 2: Wine & Mixology (Sip & Serve)

Wine is culture. Mixology is craft. Together they are a form of storytelling.

Through tastings, pairings, creations, and the ritual of shared experiences, wine and cocktails become our way of exploring human connection and sensory memory.

This direction opens doors for:

• collaborations

• brand partnerships

• future tastings

• travel wine content

• and perhaps one day — a book.

Parce que le goût est aussi une forme d’art.

Because taste is also a form of art.

Direction 3: Travel & Cultural Storytelling

We travel not to collect places, but to understand textures, moods, rituals, and people.

Travel sharpens perception. It widens empathy. It shapes creative thinking.

This direction holds:

• hotel collaborations

• tourism storytelling

• photography series

• cultural narratives

• sensory journeys

In every city, in every landscape, there is a story to be distilled.

Direction 4: Design & Craft Case Studies (Loop & Love)

Loop & Love is one expression of our philosophy.

A living case study of how materials, craft, sustainability, and impact can come together in a single honest object.

It remains part of the studio, not as a product brand but as proof of concept.

In Chinese:

案例，是思想的延伸。

A case study is an extension of thought.

The Hybrid Nature of the Studio

C’est Vendredi is built on the belief that modern impact requires modern identities.

Not linear, not singular, not constrained.

Hybrid.

Where sustainability meets design.

Where strategy meets culture.

Where craft meets storytelling.

Where logic meets intuition.

Where travel meets perspective.

Where wine meets rituals.

Where personal experiences shape global ideas.

We embrace hybridity

because every meaningful creation

is born from two worlds touching.

La beauté naît dans les intersections.

Beauty is born in intersections.

Why This Studio Exists

Because the world needs creative thinkers who understand responsibility.

Because brands need more than aesthetics, they need consciousness, clarity, and culture.

Because sustainability needs storytellers.

Because creativity needs depth.

Because strategy needs warmth.

Because craft needs philosophy.

Because ideas need a home.

And because we believe the most interesting work of the next decade will come from people who can live in multiple worlds at once.

C’est Vendredi is that space.

Our Way of Seeing

We see sustainability not as compliance but as opportunity.

We see beauty not as decoration but as intelligence.

We see wine and mixology not as indulgence but as cultural storytelling.

We see travel not as escape but as education.

We see design not as form but as meaning.

We see Loop & Love not as a product brand but as a narrative of materials, craft, and care.

And we see C’est Vendredi as the place where all these perspectives can exist without contradiction.

在这里，多元不是混乱，而是力量。

Here, diversity is not chaos; it is strength.

The Invitation Forward

This is not a launch. Not an offering. Not an announcement.

It is a beginning, a quiet expansion into the worlds that shape us.

From sustainability to sensory culture, from materials to meaning, from creation to consultation, from Loop & Love to broader horizons, C’est Vendredi is where everything converges.

We are not stepping into one path. We are building a constellation.

Parce que chaque vendredi ouvre une nouvelle possibilité.

Because every Friday opens a new possibility.

Closing: The Studio Opens Softly

Thank you for stepping into this new chapter.

Thank you for reading with intention.

Thank you for being part of this emerging studio.

C’est Vendredi begins not with noise but with clarity.

Not with urgency but with purpose.

Not with a product but with a philosophy.

From here, we continue slowly, intentionally, letting the studio grow in the same rhythm as our ideas.

欢迎来到 C’est Vendredi 的世界。

Welcome to the world of C’est Vendredi.

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