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Every Thread is a Decision: Why My Materials Matter
Some people choose materials based on trend. Others choose by price. I choose mine based on what they stand for , and who they honour....
Lynn W.
Aug 8, 20254 min read
The Weight of a Loop & Love’s Scrunchie
Some people say, “It’s just a scrunchie.” But what if that scrunchie could carry 1 kilogram of dignity ? That’s what each piece from Loop...
Lynn W.
Aug 1, 20252 min read
The Wisdom of Proximity: Why I source Regionally
When I first began designing Loop and Love , I assumed I’d be sourcing materials from all over the world. Europe seemed like the gold...
Lynn W.
Jul 25, 20253 min read
How Travel Rewired My Supply Chain Brain
The Map that Changed Everything In boardrooms, I’ve seen sustainability measured in tonnes, timelines, and taxonomies. But no supply...
Lynn W.
Jul 11, 20252 min read
17 Million Bottles Later, I Found My Sustainability Muse in a Ball of Yarn
The Double Life. My role in corporate sustainability has involved pioneering material transition: Recycled over 17 million ocean-bound...
Lynn W.
Jul 4, 20252 min read
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