How creative worlds become real value. ⸻ 1 | From Atmosphere to Architecture In the last chapter, we opened the studio. C’est Vendredi was introduced as a space — a way of thinking, a way of moving through the world, a way of holding creativity and responsibility together. But atmosphere alone is not enough. For ideas to last, they need structure. Les idées durables ont besoin d’une architecture. (Sustainable ideas need architecture.) This post is about that architecture. ⸻ 2

Where strategy, craft, culture, and experience meet. A New Chapter Begins After closing the Four Loops of Loop & Love, we arrive at a different kind of threshold, not an ending, but an unfolding. Loop & Love was our way of exploring creation with our hands. C’est Vendredi is our way of exploring creation with our mind. One was a craft. This is the studio. Parce que chaque idée commence par une vision. Because every idea begins with a vision. Where the loops ended, a wider hor