Handmade Charm · SDG 8 · Decent Work & Economic Growth · Loop & Love continues to walk in rhythm with the United Nations Sustainable Development Goals, the same compass that shapes our design philosophy. Our values still echo the broader vision: well-being and health (SDG 3), responsible consumption (SDG 12), climate action (SDG 13), and partnership through purpose (SDG 17). Yet in this new chapter, the focus becomes more tangible, the goals we can hold, shape, and feel t

A New Definition of Design Design used to mean how things looked. Now , it means how things behave toward the world. The era of conscious brands began the moment we realised beauty without ethics feels hollow. A design that pleases the eye but pollutes the earth is no longer considered good design, it’s incomplete. Le design d’aujourd’hui n’est pas qu’esthétique, il est éthique. Design today is not only aesthetic; it is ethical. From Product to Purpose For decades, industrie

Rethinking What Makes Luxury Valuable Luxury traditionally stood on craftsmanship, exclusivity, and brand heritage. Today, those pillars...