A New Definition of Design Design used to mean how things looked. Now , it means how things behave toward the world. The era of conscious brands began the moment we realised beauty without ethics feels hollow. A design that pleases the eye but pollutes the earth is no longer considered good design, it’s incomplete. Le design d’aujourd’hui n’est pas qu’esthétique, il est éthique. Design today is not only aesthetic; it is ethical. From Product to Purpose For decades, industrie

The World in Transition For half a century, globalization built vast supply webs stretching across oceans. It made everything faster, cheaper, more connected, until the system grew so stretched that one disruption in a port could ripple through the world. Now, a quieter movement is unfolding: glocalization . The return of proximity. The rediscovery that regional strength can create global stability. Le futur ne sera pas plus grand, il sera plus proche. The future won’t be big