Eco Conscious · SDG 12 · Responsible Consumption & Production · After writing about the hands that make, we turned toward the materials that hold. Creation doesn’t end with effort; it continues in everything that surrounds the object. The box that protects it, the paper that frames it, the choices that quietly reveal what a brand truly believes. This is where Loop & Love meets SDG 12 , not through dramatic claims, but through restraint, intention, and the gentle discipline of

Handmade Charm · SDG 8 · Decent Work & Economic Growth · Loop & Love continues to walk in rhythm with the United Nations Sustainable Development Goals, the same compass that shapes our design philosophy. Our values still echo the broader vision: well-being and health (SDG 3), responsible consumption (SDG 12), climate action (SDG 13), and partnership through purpose (SDG 17). Yet in this new chapter, the focus becomes more tangible, the goals we can hold, shape, and feel t

A New Definition of Design Design used to mean how things looked. Now , it means how things behave toward the world. The era of conscious brands began the moment we realised beauty without ethics feels hollow. A design that pleases the eye but pollutes the earth is no longer considered good design, it’s incomplete. Le design d’aujourd’hui n’est pas qu’esthétique, il est éthique. Design today is not only aesthetic; it is ethical. From Product to Purpose For decades, industrie

Beyond Counting There was a time when progress meant counting. Bottles recycled. Trees planted. Tons diverted. Every number felt like proof that we were changing the world. But somewhere between the spreadsheets and the slogans, the heartbeat of sustainability began to fade. Because counting ≠ caring. Because numbers without meaning are only decimals of intention. Les chiffres montrent le mouvement, mais pas le sens. Numbers show movement, not meaning. The Moment We Stopped t