Eco Conscious · SDG 12 · Responsible Consumption & Production · After writing about the hands that make, we turned toward the materials that hold. Creation doesn’t end with effort; it continues in everything that surrounds the object. The box that protects it, the paper that frames it, the choices that quietly reveal what a brand truly believes. This is where Loop & Love meets SDG 12 , not through dramatic claims, but through restraint, intention, and the gentle discipline of