Beyond Counting There was a time when progress meant counting. Bottles recycled. Trees planted. Tons diverted. Every number felt like proof that we were changing the world. But somewhere between the spreadsheets and the slogans, the heartbeat of sustainability began to fade. Because counting ≠ caring. Because numbers without meaning are only decimals of intention. Les chiffres montrent le mouvement, mais pas le sens. Numbers show movement, not meaning. The Moment We Stopped t

Reframing the Narrative For years, the sustainability conversation has often carried a familiar bias: Europe sets the standards, Asia...

Rethinking Waste For decades, waste has been treated as the “end of the line.” Landfills, incinerators, and oceans were destinations...

For most of modern history, production followed a simple logic: take, make, waste . Extract resources, manufacture products, sell them,...